William Hill Rewards was my first real step into designing loyalty at scale. In a market obsessed with short-term promotions, we built a programme focused on long-term value — clear earn-and-burn mechanics, partner-powered rewards, and a proposition designed to compound over time.
Little Treats began as a simple question: how do we make loyalty feel more rewarding at Waitrose? Through a design sprint, deep discovery and phased delivery, Little Treats evolved into a scalable loyalty proposition, one that rewards everyday shopping, strengthens engagement and gives customers a clear reason to swipe every time.
Discover how we achieved a 42.7% uplift in app visits and a 28% increase in revenue, all while fostering genuine connections with our customers. Join us in exploring this exciting evolution!